In a world overloaded with information, facts don’t win attention—stories do.

In The Business of Storytelling, 14-time New York Times bestselling author Don Yaeger reveals how leaders use storytelling to drive sales, attract investment, and inspire teams. Drawing from his work with top organizations like Nvidia, Nestlé, and Delta, Don shares a proven framework for turning real experiences into powerful, repeatable narratives.

This book shows you how to:

• Clarify your message so people instantly understand you • Create emotional connection that drives decisions • Equip your team with a story they can consistently tell • Use storytelling to grow your influence and business

Whether you’re pitching investors, leading your team, or building your brand, your story is already shaping your results.

The question is—are you using it strategically?

The Business of Storytelling gives you the tools to make sure you are.